Your Business Should Have Your Flavor

Over the years I’ve realized my business is an extension of who I am and for this reason when people see my business, they should see me.

Everything in my business- logo, copy, colors, site theme, video, graphics, images and tag line, among other things, should represent who I am. BUT, this isn’t always easy. Few women have really taken the time to know what they like and who they are, and I was like that too…

After spending years raising children and giving to others, it was not easy to hone the generalities of who I was- Was I mother, wife? Could my business represent the woman in high heels, who had not purchased heels in years for fear of breaking a leg while carrying a baby? Would it be crazy to wear a strapless dress in a video when religious people had told me God wouldn’t like it, yet I thought it was sexy and necessary in marriage? Should I show off the weird thoughts and books that made me wonder about life and creation and will I be rejected because of it? You see… in order to develop my business, I had to think about me, the real me.


Don't cheat yourself and your customers by showing off a business without personality.


Shirley Solis, Tweet This!

Therefore, I started a process of getting to know who I really was.

What colors does Shirley like?

What/Who does Shirley represent?

What does Shirley stand for?

As I figured me out, I figured out my business.


The more you show off your personal flavor, the more customers will hunger for more!


Shirley Solis, Tweet This!

And without shame, I could present myself to the world. True to who I am. Nothing to hide, but rather showing off how God made me.

If you are a mompreneur, I want to encourage you to take time to study yourself. Below are some ways to start doing that:

1) Begin to write down adjectives that identify you- Fun, Wild, Thoughtful, Simple, Colorful, Vulnerable, Shy. Search for other words on the internet and put them on a large poster board.

2) What genre of music do you like? If you are like me, you like lots of different genre. Begin a playlist on Youtube and notice how you react to certain songs.

3) What style of clothing suits you? Are you the flip flop girl? Is Funky Professional in your genes? Will Happy Tree Hugger represent you and your brand?

4) What personal values do you stand for? Are you willing to carry them over to your business? How can you use your business to influence others with your values?

5) What books and movies call your name? Do you like drama or comedy and why? Are you into classics or modern flicks?

This is a fun process, but it can take some time. You will find that as you get more clarity in your heart about who you are, you will develop more clarity in your business. Don’t cheat yourself and your customers by showing off a business without personality. The more you show off your personal flavor, the more customers will hunger for more!

Question- What new personal “flavor” could you add to your business to increase it’s success?

 

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