What is a Family “Purpose” Statement

What in the world is a Family “Purpose” Statement?

Well, you could call it family purpose statement, family mission statement, awesome family statement or (your last name) mission statement… it doesn’t matter what you call it. What matters is that you have one!

Having a marketing background, I often wondered why companies would have a mission statement and families didn’t. It was shocking to me that the most important CEO’s of the world- Moms and Dads- wouldn’t have a defined mission! In other words… no defined vision of how they were going to raise their kids and what that would look like at the end.

So, with pen in hand I set out to create my own little version of a mission statement… over 20 years ago. I didn’t ask Gus what he thought (I honestly didn’t think to, yikes!). I just knew I needed to do it for the sake of my little children. This mission statement was the most condensed version of what we stood for as a family.

That humble beginner’s mission statement evolved over the years and it has become a huge part of what we do as a family and how we coach Powerful Families. Without it, we have nothing!

In Module 1 of Powerful Parenting Academy, perfectly called “Awesome Family Blueprint,” you create your very own awesome family blueprint : ) that takes you from where you are to where you want to be as a family; and included in that process is the creation of your family mission statement.

It’s a pretty spectacular process!

With that in mind, I want to show off the final product for a few of our Powerful Parenting Academy Parents. After going through the process with their kids, these Powerful Parents erased their negative core values and identified the exact family culture they wanted to live by from now on. Take a look below- this family called it a family “purpose” statement-

Now, imagine what having this mission statement will do for THESE children?!

And imagine what having your very own family mission statement will do for YOUR children?!

The answer is nothing short of a miracle, because the process it takes to create this will transform everything for your children. It isn't about just slapping some words on paper... it's about THE PROCESS... and in Powerful Parenting Academy I walk you step by step through the process.

And the beauty is each mission statement looks different. Take a look at the creativity of this one below- I love that how they started, "Our Awesome Family Is..." and they incorporated the handprints of each member in a different color-

And it works with children of all ages : ) This one below was done by parents of a 3 and 4 year old. They filled out the 'Take Action' sheet straight from the workbook and voila! There it was written down and cemented in their hearts.


To get to this level parents had to LET GO of the current core values that weren't working, because what good is it to create all this if you don't know how to let go off the bad habits, right?!

So... I have a little homework, if you are up to it.

Start thinking about the ONE thing you'd like to let go in your family. It could be anything.

Then, ask yourself why is it important to you and what would happen if it was gone? How would life be better?

Reply back with your response and let me in on it. I can't wait!

Until next time! Remember, you are awesome!

P.S. Did you hear? Our family did a Facebook Live about our family meetings and how to create a mission statement. See it below:

P.P.S. Do you want to cut through the chase and make a radical impact in your family? Go straight to my calendar and book a time with me asap! https://ShirleySolis.YouCanBook.Me